sponsorship

Meet Codie Blue

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Codie Blue was recently hired as Sales Manager at Kimpton Canary Santa Barbara.

1. What are you looking forward to the most in your new role as sales manager at Kimpton Canary Santa Barbara?

3 Tips on Delivering Benefits to Your Sponsors that Won’t Cost a Dime

You're at a planning meeting for an upcoming event and the conversation arises about “getting sponsors” to support the event financially with hard dollar (cash) and soft dollar (services) sponsors. For more than 20 years, I’ve been collaborating with sponsors for events and conferences. The most successful sponsor programs always begin by asking, “Why should a company support the event?” Once the answer to that question is crystal clear, strategically developing the target list to contact makes sense and has purpose.

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