On Jan. 5–8 in Las Vegas, CES 2017, a global tech community conference, is expected to draw 50,000 industry professionals from more than 150 countries. The show will feature exhibits from 57 countries—up 9 percent from last year. More than 600 startups from 33 countries will be featured this year.
It takes years of fine-tuning to produce flawless events. And when the stakes are high (think big crowds, VIPs, television coverage), there’s no room for error. My method of execution has been honed through years of experience producing business-theater events for a Fortune 500 company—including one in which Federal Reserve Chairman Ben Bernanke was televised live.
Here are four tips to help you plan with confidence and rest assured you will achieve precision every time.