• Suasion Communications Wins New Jersey Tourism Excellence for the Third Time

     
    POSTED May 17, 2017
     

Suasion Communications Group, located in Somers Point, NJ, was awarded a 2017 New Jersey Tourism Excellence Award in March for its successful public relations campaign promoting downtown Haddonfield, NJ. This is the third consecutive year Suasion has received an award from the New Jersey Travel Industry Association.

“We are honored to be recognized by the NJTIA for our work,” says Suasion President Susan Adelizzi-Schmidt, president. “It is gratifying to contribute to the success of our clients, and even more exciting to be recognized for that accomplishment by our peers.”

Suasion collaborated with The Partnership for Haddonfield, NJ for a campaign centered around showcasing and promoting Haddonfield’s downtown shopping/dining and professional services as well as the success of PfH. The campaign, which provided tmedia with numerous positive stories, was selected from more than 30 statewide submissions, securing Haddonfield’s positon as a premier downtown tourism destination. Overall, the campaign increased traffic to Haddonfield, making it a win-win for shop owners as well as the community.

This year, the Travel Excellence Awards were presented at the New Jersey Tourism Conference in Atlantic City, NJ on March 9. Awards recognize the achievements of those who enhance New Jersey tourism. NJTIA seeks to improve government support for tourism through the industrial education of elected and appointed officials, through its economic benefit to the state and through the significance and influence of  employees within the New Jersey community.

In 2016, Suasion earned the same award for the Keansburg, NJ’s branding and marketing campaign, and in 2015, Suasion earned it for the Somers Point, NJ’s “The Shore Starts Here!” Media Familiarization Tour. Since 2009, Suasion has won a total of seven New Jersey Tourism Excellence Awards.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?