International Live Events Association (ILEA-MSP) met at U.S. Bank Stadium on Sept. 29 for networking, lunch, a tour of the stadium and an address from Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee. Attendees learned about the different ways to get involved in the 10-day Bold North Festival that will lead up to Super Bowl LII.
Super Bowl LII
Danielle Ottman wants you to think beyond football when you see U.S. Bank Stadium in downtown Minneapolis. The sales manager for the up-and-coming sports facility, which is managed by SMG, has been telling meeting and event professionals about the site’s capabilities for months.
“We’re trying to sell something that doesn’t really exist yet,” she explains. “That’s what I found is a real challenge. You’re selling them on a dream.”