• Survey Sentiment: Bring Back Business Travel and Face-to-Face Meetings

     
    POSTED March 23, 2022
     

Survey Sentiment: Bring Back Business Travel and Face-to-Face Meetings

 

Business travelers are ready to get on the road, or in the air, again. That’s the conclusion of a new survey conducted by Morning Consult on behalf of the American Hotel & Lodging Association (AHLA). The survey, conducted on March 8-9, found that 77% of business travelers and 64% of employed Americans agree that it is more important than ever to bring back business travel.

Other key findings include the following:

  • 80% of employed Americans and 86% of business travelers say face-to-face interactions are important for maximizing company success
     
  • 61% of adults and 74% of business travelers agree that in-person meetings and business travel build organizational strength in a way virtual interactions cannot
     
  • 59% of adults and 77% of business travelers agree that in-person meetings and business travel foster collaboration in a way virtual interactions cannot
     
  • 57% of adults and 76% of business travelers agree that in-person meetings and business travel facilitate productivity in a way virtual interactions cannot
     
  • 56% of adults and 71% of business travelers agree COVID-19 has created a greater need for face-to-face connection that virtual-only meetings cannot satisfy
     
  • 46% of adults and 65% of business travelers say an increased reliance on virtual work negatively impacts workplace culture
     
  • 44% of adults and 64% of business travelers agree that an increased reliance on virtual work negatively impacts productivity
     
  • 86% of employed Americans and 89% of business travelers say face-to-face interactions are important for establishing and maintaining relationships with coworkers
     
  • 85% of employed Americans and 88% of business travelers say face-to-face interactions are important for establishing and maintaining relationships with clients
     
  • 82% of employed Americans and 89% of business travelers say face-to-face interactions are important for professional trainings
     
  • 80% of employed Americans and 83% of business travelers say face-to-face interactions are important for keeping morale high

“The last two years of virtual work arrangements and travel restrictions have underscored the importance of travel and face-to-face meetings for businesses, employees and customers alike. These results are proof of that,” said AHLA President and CEO Chip Rogers. “Most Americans recognize the unmatched value business travel and face-to-face meetings provide.”

On May 4, Knowland, a provider of meetings and events intelligence data, released its monthly report for April 2022. The data showed a significant increase in meetings activity, with a 323% increase over April 2021, including a 3.7% recovery of events from March to April 2022.

Additional information included:

•     In April 2022, the average number of attendees per event was 118, compared to 63 in April 2021 and 74 in April 2019.

 

Meetings & Events Pulse Survey also reveals that a majority of companies are currently hiring.

 

The SaaS platform, Wix.com, has released a new builder for business owners, planners and venue operators to create customized seating maps. Users can also assign ticket pricing based on the location of individual seats, and any variation of seating can be mapped, including tables, rows of seats, areas with general seating (e.g., a standing-room-only area), reserved VIP sections, or a combination of options.