After serving as director of business development for Iconic Adventures, Eli Campbell has launched Sentio Cycling in Steamboat Springs (and also does events nationally). The company develops, produces and supports cycling tours for charity fundraisers and corporate events, working with all types of groups, from the most passionate of cyclists to those who have barely been on bikes since their childhood days. Sentio takes a cycling-specific approach to producing events that promote team-building organically through shared experiences, such as the positive encouragement needed to get every rider to the top of a challenging hill and the sense of overall accomplishment while enjoying a post-ride beverage.
Event planners often prepare for the worst, but one thing they likely didn’t anticipate was a global pandemic when selecting event cancellation insurance policies for their 2020 gatherings. Panicked planners began contacting Marcia McKinney, owner of Northeast Insurance Advisors, in late February and early March, but as meetings and events ground to a halt, they were already out of luck.
“It’s kind of like trying to buy homeowner’s insurance as your house is starting to catch fire... it’s too late,” says McKinney.