BRACE YOURSELF—this is going to hurt a little. Tough love always does.
Creating buzz is one of the many goals of any event, but nowadays it’s more far-reaching than just the attendees. In fact, the intended audience of most social events, product launches, expositions and exhibitions is actually much larger than those physically there. We’re talking about that big bold mystery known as media attention.
MOBILE EVENT APPS are on just about every 2014 trend list for the events industry.
Just having one isn’t enough, though—you have to create and employ it effectively. Here are key tips for doing so.
NJM+E: What should you look for when hiring a photographer?
One of the phrases that my mother often utters is "kill two birds with one stone." She’s far from violent. Instead, she is highly organized and is the embodiment of a multi-tasker. Like mother, like daughter. I love nothing better than getting two things done at once and just last week I managed to do just that. I interviewed a terrific Philadelphia personality (stay tuned to read that fun interview in our fall issue) and rediscovered a terrific event space. Our interview just so happened to be a lunch meeting at Cuba Libre.
THE HOTTEST, MOST UNUSUAL ENTERTAINMENT IN THE COUNTRY CAN BE FOUND RIGHT HERE IN TEXAS. Extraordinary entertainers are the solution to humdrum soirees and lackluster socials, but discovering them requires the answer to one little question: Does your client need a keynote speaker, emcee or graffiti artist? This probably doesn’t even seem like a valid query-at least not one you ask yourself often-but it can make you think twice about what your client really needs. And it can lead to some really exciting events.
-1 oz. Tito’s Handmade Vodka
-1 oz. elderflower liqueur
-6 fresh raspberries
-.25 oz. simple syrup
-.25 oz. handcrafted sweet and sour
1. Muddle berries, simple syrup and sweet amd sour together.
2. Add spirits and then fresh ice.
3. Shake vigorously.
4. Strain into martini glass and garnish with a mint leaf.
Recipie courtesy of mixologist Cat Miltenberger, Tito's Handmade Vodka and The Mockingbird Distillery in Austin.
AS PLANNERS, we all have been to countless meetings and events, and when it is time to read the event evaluations, it’s always nice to hear great feedback from the guests. Of course, most of those guests have no idea how many hours went into planning a successful event: the sourcing, number crunching, agenda printing, deciding which shade of blue is just right and so on. One of my favorite parts of meeting and event planning is on-site operations. There is something magical about it. All of the hard work and planning jumps off the paper and into reality, yet anything can still happen.
From wagon wheels to Mason jars, rustic-vintage is one of the latest trends for renting event furniture.
"Things have moved to such a natural look from pulling in burlap and vintage pieces to bench seating in different areas," says Rhonda DuCharme, sales manager at Midway Party Rental in Minneapolis. "The rustic-inspired theme has been popular throughout corporate events."
Here’s what to look for when planning your next rustic inspired event:
Event planners and DMCs are constantly challenged with creating events that exceed expectations. Moreover, our industry is challenged with executing events that are stimulating, impactful, memorable, interactive and anything but stale. Clients are seeking what’s new and unique, and are turning to us to deliver the unexpected.