• Team-Building Gets Theatrical at Enter the Imaginarium

     
    POSTED October 17, 2017
     

    Imaginative Imaginarium 

Enter the Imaginarium conjures a team-building experience that hits all senses. Less escape room and more escape from reality, the sensorial adventure begins the moment players ring the doorbell to enter a gaslight-lined alley that leads them to the Curiosity Shop. The intrigue grows as teams of four to 10 people explore one of two multiroom puzzles—the Chamber of Illusions, a funhouse created by the mastermind behind the world’s most infamous illusions; and The Inventor’s Paradox, a journey back in time through the memories and inventions of the Imaginarium’s creator. The experiences are inspired by the shadowy legend of the Secret Order of Imaginaria, whose roots stretch back to ancient Greece through many of history’s most notable inventors, artists and magicians.

The mysterious minds behind Enter the Imaginarium, located about 20 minutes northeast of downtown Pittsburgh in Harmarville, have more well-documented accomplishments. Bricolage Production Company, nationally known for their immersive and experimental theater productions, collaborated with The ScareHouse, whose annual haunted house was ranked one of “America’s Scariest Halloween Attractions” by the Travel Channel, to create and design an intricately crafted world of puzzles and illusions. (Hauntings and gore are not part of the Imaginarium experience, but expect movie-style sets and effects.)

“Both Bricolage and The ScareHouse are heavy in the design end of the business, and in helping us to craft the games, the rooms and the set pieces, they bring a lot of knowledge about immersing audiences in the experiences and getting them personally involved in what’s going on, rather than just as a casual observer,” says Jason Fisher, general manager. As teams use their powers of observation, logic, critical thinking communication to work through the adventures, they’ll be sure to notice the sheer beauty and abundance of detail in their surroundings as they work together to search for clues and answers.

As CEO of Miami-based Loni Paige Events, Loni Paige has launched and managed experiential campaigns for high-profile brands such as Bacardi, vitaminwater, T-Mobile, American Express and Target. While many people used quarantine cocktailing as a coping mechanism during the COVID-19 pandemic, it was the bars and everyone’s favorite mixologists who needed their own shot of help. Paige set out to do her part by creating Mixology Mixer

 

The CDC defines close contact as within six feet or less, for 15 minutes or more with someone who tests positive for COVID-19. At gatherings of many kinds, contact tracing is used to trace the people that someone has come into contact with, before they learn that they have tested positive. This allows the people that the sick person came into contact with to be aware of the situation, and to make health-informed choices. 

 

In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.