Thirty-Nine 23 Management, LLC (39:23), a hotel management firm headquartered in Amarillo, Texas, has added a fifth hotel to its collection of properties—the Home2 Suites by Hilton located in the west side of Amarillo. This move reaffirms the company’s deliberate expansion blueprints. In addition to the Home2 Suites, the company also oversees operations at Hyatt Place, Tru by Hilton, and My Place Hotels in Amarillo, complemented by an additional My Place Hotel in Lubbock. The new acquisition is a standout within the Home2Suites brand, known for its exceptional performance and quality.
Positioned just off Interstate 40, Home2 Suites in western Amarillo boasts proximity to the city’s most frequented places, including the Harrington Regional Medical Complex, Cadillac Ranch, and Westgate Mall. It is close to multiple dining options and next door to an IMAX theater. With in-suite kitchens, complimentary breakfast, and a pet-friendly policy, the hotel helps guests feel at home away from home. The other three Amarillo properties are located within a few minutes of this newly acquired hotel.
Amarillo is well-known for its historic Route 66 tourism, as Route 66 runs through the center of the city. Western Amarillo is a convenient 20-minute drive to Palo Duro Canyon State Park, which offers a scenic outing with stunning rock formations and hiking trails. Interstate Highway 40 makes Amarillo a convenient drive, connecting with interstates from most large cities in Texas.
Established in 2017, 39:23 has forged a distinct niche for itself in the domain of hospitality, focusing on a strategic business vision and a people-centric philosophy rooted in the belief that “life revolves around people.” The company’s mission includes an unwavering commitment to people, service, and the community. The company is actively in pursuit of new properties to either acquire or manage.
