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Two Sales Pros Join the Crowne Plaza Dallas

The downtown hotel welcomed Maya Jareou and Cathy Gilbert to its team in early October

By Amanda Christensen

The Crowne Plaza Dallas Downtown hotel, managed by Universal Hospitality Solutions of Scottsdale, Arizona, hired two sales leadership staff in early October. Maya Jareou joined as senior director of sales and Cathy Gilbert is now associate director of sales. Together they will work with the hotel’s general manager, Joe Jennings, to drive revenue through room and event bookings.

Headshot of Maya Jareou. October 14, 2025
Maya Jareou || Courtesy of Universal Hospitality Solutions/Crowne Plaza Dallas Downtown

“Maya and Cathy are innovative sales leaders and team builders with significant experience in hospitality, including in the Dallas-Fort Worth market,” says Scott Nadel, CEO of Universal Hospitality Solutions, in a prepared statement. Jareou brings more than 20 years of industry experience to the role, with previous roles including group sales manager at the Delta Hotels by Marriott Dallas Southlake and senior event and sales manager at The Joule, also in Dallas. Gilbert most recently served as director of sales and marketing at Hilton Hotels & Resorts (based in McLean, Virginia), preceded by roles at various properties and hospitality companies in Tennessee.

Headshot of Cathy Gilbert. October 14, 2025
Cathy Gilbert || Courtesy of Universal Hospitality Solutions/Crowne Plaza Dallas Downtown

The 291-room Crowne Plaza Dallas Downtown features two culinary outlets, a fitness center, rooftop pool, and 30,000 square feet of meeting and event space. The latter includes the 7,200-square-foot Grand Bryan Ballroom and the 6,000-square-foot Dallas Grand Ballroom. The Sanger and Kessler rooms both work best for up to 50 attendees, the Pecan and Willow rooms each accommodate 143 people, and the Texas Ballroom can host 440.

On-site dining options include Thrive Restaurant, which serves up modern American comfort cuisine such as sandwiches, burgers, and soups; and Round Bar, where attendees can sip on handcrafted cocktails and enjoy small plates after meetings conclude.

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