In January, Gov. Greg Abbott introduced the Tourism Friendly Texas Certified Community initiative. The program, facilitated by Travel Texas within the Governor’s Office of Economic Development and Tourism, aims to recognize communities’ dedication to tourism as a pivotal economic development strategy and inspire diverse attractions and experiences that make Texas a sought-after destination.
In 2022, visitors to and within the state of Texas contributed more than $187.5 billion in economic influence and sustained a workforce of 1.2 million individuals. The Tourism Friendly Texas Certified Community designation is available to local governments or nonprofit organizations. This initiative signifies a commitment to advancing
the economic prosperity of Texas through the promotion and enrichment of its vibrant tourism landscape.
