Kick off your next meeting in Frisco, Texas, and score big with incentives that give your group a true home-field advantage. Recently recognized as a Good Housekeeping 2026 Travel Awards winner and ranked on Cvent’s 2025 “Top 50 Meeting Destinations in North America” list, Frisco is where productive sessions and big-energy experiences come together for meetings that feel like a winning play.
Just north of Dallas and only 25 minutes from both Dallas Fort Worth International Airport and Dallas Love Field Airport, Frisco makes it easy for your teams to get in the game. Known as “The City That Plays,” Frisco blends world-class sports facilities, outdoor spaces, and more than 400 dining options for a setting that offers unlimited ways to work and play. Groups can take a VIP tour of the NFL’s Dallas Cowboys’ training facility and headquarters housed at The Star, a 91-acre walkable entertainment district, or plan off-site events at renowned venues like the Texas Sculpture Garden or the National Soccer Hall of Fame.
With 4,635 hotel rooms and more than 440,000 square feet of flexible meeting space, Frisco provides planners with the freedom to build an agenda that fits their playbook. From the Omni PGA Frisco Resort & Spa to The Westin Dallas Stonebriar Golf Resort & Spa and Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center, Frisco has venues equipped for everything from large general sessions to focused breakouts.
To help bring your plans to life, Visit Frisco’s destination services team is always on the ball, offering support that keeps your event running smoothly from start to finish. Their area insights and expert guidance make it easy to source venues, manage transportation, and plan off-site moments that leave a lasting impression.
And because winning should come with rewards, planners can score even more in 2026. Visit Frisco’s incentive program offers up to $15 off per consumed room night for eligible meetings, giving your budget room to go further. Looking to arrive on a Sunday? You’ll unlock additional savings. Planning during a hotel’s value months? That pays off too. And if you’re planning ahead, multiyear bookings earn a bonus with an extra $2 per consumed room night for every additional year.
With rewarding incentives and a team ready to assist you every step of the way, “The City That Plays” is a guaranteed home run for meetings. Connect with Christina Decker, director of sales, or submit your request for proposal today to start planning and score big in “Sports City USA.”
