As the saying goes, all that glitters is not gold. But in the event planning industry, this precious metal is making a comeback and—24 karat or not—its effects are positively brilliant. If you’re in the midst of planning your next corporate meeting or event, read on for savvy tips on how to fashion the ultimate gilded gathering.
For centuries, gold has been evocative of wealth and prosperity and stands today as the universal symbol of status and achievement. From stars for a perfect test score in grade school to Olympic medals, gold not only radiates in its natural form, but also represents the ultimate accolade. Landing one’s dream job can only be described as a golden opportunity, while a celebration of 50 years of marriage is referred to as a golden anniversary.
When planning a corporate function, try using gold to infuse the space with an aura of glamour. From a simple employee banquet or luncheon to a large-scale conference, seminar or networking event, gold can enhance a variety of meeting and event styles. The key is to mix and match color palettes and textures to achieve the desired look and feel of your event.
Go Bold with Black and Gold
For a black-tie affair, black and gold make for perfect statement colors. This combo creates a dramatic impression at large stately affairs because it’s both classic and sophisticated, celebratory yet dignified, and sleek yet weighty.
For décor, start with a gold sequined table linen and a black table runner. Gold flatware and gilded champagne flutes look exquisite when paired with solid black napkins and black or gold Chiavari chairs. For a scheme that shines, add twinkling votive candles or a globe centerpiece with faux gemstones to the tablescape. If you’re the DIY type, dip Champagne corks into gold glitter to create instant—and budget friendly—place card holders. Crisp white florals (think roses, ranunculus or anemones) top off this opulent tablescape.
Change it Up
For a modern twist on a classic option, start with a trio of black, white and gold. Add in small splashes of lime green or fuchsia to liven up the overall event décor. A solid color napkin against a black and white striped table runner looks fun and fresh, while gold charger plates and gold flatware add a hint of glamour. To finish, place a bouquet of bright colored blooms at the center of each table in a gold vase. This scheme works especially well for more casual events, such as networking or a luncheon, where a little jolt of color can energize a room and create an atmosphere conducive to socializing and interaction.
A Subtle, Cohesive Look
Although naturally radiant, the color gold can be softened when paired with creams, neutrals and white. For a more traditional event, choose a neutral color and use gold only in small doses to achieve a more subtle, cohesive look. A gold satin napkin paired with a crisp white table linen is understated, yet elegant. Gilded stationery and event signage also can add just the right amount of shimmer without looking too flashy.
From a small-scale assembly to a grand gala, add gold to your corporate meeting or event and you’ll be sure to dazzle fellow employees, clients and attendees with an exquisite exhibition of golden grandeur.
Tamara Wilkinson, Denver territory manager at Linen Hero by Chair Covers & Linens, was named 2012 Up-and-Coming Supplier in COM+E’s Hall of Fame.