• Tru by Hilton Opens 13 New Properties Across 11 States

    POSTED September 11, 2018

Tru by Hilton established itself this summer as the fasted-growing brand in history with 13 new properties opened in 11 states between June and August of this year.

The newly-opened properties include the first Tru by Hilton hotels in Indiana, Kansas, Missouri, South Carolina and South Dakota, as well as outdoor adventure hot-spot locations in South Dakota near Mount Rushmore and Tennessee near the Great Smoky Mountains National Park. Tru by Hilton has made a point to design locations in order to better fit the needs and expectations of both business and leisure visitors.

Amenities include a 2,880-square-foot lobby with areas for guests to work or relax, and a market with gourmet snacks and drinks- including single-serve wine and beer. Tru by Hilton locations also offer complimentary LavAzza coffee 24 hours a day, free Wi-Fi and printing, lobby tablets and, of course, easy access to outlets.

Tru by Hilton aims to be a smart option for business travelers by opening properties in where major corporations are headquartered. The brand continued its growth this summer by breaking ground on its largest property to-date, located in Orlando, Florida. The hotel will be eight-stories and include 259-rooms. Tru by Hilton in Orlando will be located just south of the Orlando Convention Center and is expected to open the fall of 2019.

Tru by Hilton is part of Hilton Honors, allowing guests to accumulate points as they stay with any of Hilton’s 14 brands and gain access to member benefits.

IACC, a global meetings association, recently announced it will create its first-ever experiential showcase of its Meeting Room of the Future research at MPI World Education Congress (WEC). The installation will allow attendees to explore how meetings and conferences are evolving and will focus on three different areas: visioneering, solve and show me.


Over a period of 13 years, Colorado Meetings + Events has hosted two “Best of” award celebrations at the Denver Art Museum (DAM). So it was fun to get back to the museum in January 2019 to hear about and see DAM’s $150 revitalization project underway and experience an exhibition that I’ve been hearing so much about.


U.S. News & World Report recently released its “Best Hotels” list for 2019 and 22 of BENCHMARK’s hotels and resorts were named to the list.

Highlighted honors includ three silver badge winners that placed in the top 30 percent of all ranked luxury hotels within a destination. They include Villas of Grand Cypress in Orlando, Benchmark’s newest hotel, La Cantera Resort & Spa in San Antonio, and Santa Barbara Beach & Golf Resort in Curacao.