• Unlock Lessons From Local Communities With Place-Based Education

    POSTED September 22, 2015

Q: Our attendees are interested in getting out of the classroom to explore the local community. What learning opportunities exist for these adventure-seekers?

A: The number of continuing education units required by attendees to maintain their professional designations often determines the number of breakout sessions offered at annual meetings. But as more emphasis is placed on the total conference experience, attendees are increasingly interested in getting out of the classroom and into the community.

And why not? There’s a lot to see and do in the conference destinations we select.

Place-based education seeks to help attendees learn by exploring community problems and solutions, and then bridging those insights with current workplace challenges. Place-based education differs from conventional classroom-based education in that it recognizes the local community as a primary resource for learning (which is often hands-on and project-based). It involves leveraging our conference environments to identify relevant local issues as topics worthy of our attention and energy—focusing more on problems or questions than on traditional academic experiences.

Take Detroit, for example. ASAE held its 2015 annual meeting in Detroit this August. It’s no secret that Detroit has a rich history of both successes and setbacks. But the city’s perseverance—as evidenced by its vibrant business community—tells a remarkable story.

At the ASAE annual meeting, attendees were scheduled to visit The Parade Co., which produces one of the largest, oldest and most spectacular parades in the country. America’s Thanksgiving Parade attracts nearly one million spectators annually.

The Parade Co.’s success is due, in part, to the more than 1,500 parade volunteers who donate more than 25,000 hours to the cause. The goal for ASAE attendees was to discover how the organization recruits, retains, trains and recognizes its volunteers.

Research strongly suggests that place-based education positively affects learning and is a legitimate source of professional regeneration for subject matter experts, speakers and practitioners alike.

Place-based education is changing the landscape of conferences, which have traditionally been held in a hotel or conference center. This learning revolution is inspiring new partnerships among conference organizers, attendees and the communities in which these events are held, and is illuminating the best and brightest cultural, environmental, economic and governmental innovations within our communities.

Aaron Wolowiec is founder and president of Event Garde, a Grand Rapids-based professional development consulting firm. Event Garde works with association leaders who want to deliver dynamic, meaningful and compelling education and networking experiences. 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.


As more women than ever hold positions of leadership in the workplace, especially in the meetings and events industry, Dr. Sherry Hartnett explains why “leaning back” to mentor younger women might be the best way to help them “lean in” and rise to the top.


The perfect holiday gift is beautiful, unique and filled with wonder. Gastro Obscura: A Food Adventurer's Guide is all of these things and more: a travel-lover’s delight with enough offbeat facts about food to spark countless conversations at the next cocktail party or event.