• Visit Aurora President and CEO reflects on first year

     
    POSTED May 8, 2018
     

Bruce Dalton celebrates one year as Visit Aurora’s President and CEO. Dalton has championed Aurora’s role in the local meetings and conventions market through fostering relationships with the newest property developments, meeting planners, and must-see visitor attractions.

“Since last April, we’ve made some significant changes in the right direction. To start, our team of four has grown to a team of 12 to support 60 hotel properties with more than 10,000 hotel rooms in Aurora and the surrounding Denver Metro,” said Dalton.

The visitor industry is an important economic engine for area businesses and residents. “In 2016 alone, more than $45 million in local tax revenue from direct tourism spending benefited the City of Aurora,” said Dalton.

Research shows that there is a significant return on investment made by marketing the destination through tourism. There is an opportunity and need for an enhanced competitive position and significant growth in visitor spending. Aurora should expect a dramatic expansion in efforts to drive demand and increase visibility to attract convention and leisure travelers. “Big things are happening in Aurora, and we can’t wait to reveal what’s next,” said Dalton.

Julie Pingston, executive vice president/chief operating officer and David Buckenberger, senior vice president of Business Development of the Greater Lansing Convention & Visitors Bureau have earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination marketing industry.

 

Diverse, extensive experience and a passion for both DC and Denver are what Lester Robinson II is bringing to Visit Denver as the new sales director, Washington DC Region. A Michigan native, Robinson has been in the DC area for 10 years and has traveled all over the country for work. Prior to joining Visit Denver, he worked with Caesar’s Entertainment in Las Vegas and Hilton Worldwide in Baltimore and Michigan.

 

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to Megan Gosch. 

Marsha Wilson recently become the Durango Area Tourism Office's sales manager.