• Visit Milwaukee Turns 50

    POSTED January 29, 2017

In 2017, Visit Milwaukee, the region’s destination marketing organization, celebrated 50 years of business.

“It is an honor to be celebrating 50 years of service to the Greater Milwaukee area, especially during such an exciting time for our community,” said Paul Upchurch, president & CEO of Visit Milwaukee. “With so many new hotels, restaurants, attractions, and developments in the area, there is no question that business and leisure travel will continue to accelerate in our region. The addition of the new Bucks arena, the Lakefront Gateway, the streetcar, and other community improvements will attract new visitors, which will spur additional growth for our area, making Milwaukee an even better destination to live, work, and play.”

Established on Jan. 6, 1967, as Milwaukee Convention & Visitors Bureau, their goal was to restore the city’s reputation as a major convention city. While they were the only CVB organization in the state at the time, by 1975, there were eight other bureaus. Later, in 1977, the organization renamed themselves the Greater Milwaukee Convention & Visitors Bureau; and in 2004, they were renamed Visit Milwaukee.

Tourism brings in more than $5 billion in business sales to the Milwaukee area and provides more than 50,000 full time jobs per year. Visit Milwaukee works to increase visitation and the economic impact travel and tourism brings to the region.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 


The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.


Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.