In 2017, Visit Milwaukee, the region’s destination marketing organization, celebrated 50 years of business.
“It is an honor to be celebrating 50 years of service to the Greater Milwaukee area, especially during such an exciting time for our community,” said Paul Upchurch, president & CEO of Visit Milwaukee. “With so many new hotels, restaurants, attractions, and developments in the area, there is no question that business and leisure travel will continue to accelerate in our region. The addition of the new Bucks arena, the Lakefront Gateway, the streetcar, and other community improvements will attract new visitors, which will spur additional growth for our area, making Milwaukee an even better destination to live, work, and play.”
Established on Jan. 6, 1967, as Milwaukee Convention & Visitors Bureau, their goal was to restore the city’s reputation as a major convention city. While they were the only CVB organization in the state at the time, by 1975, there were eight other bureaus. Later, in 1977, the organization renamed themselves the Greater Milwaukee Convention & Visitors Bureau; and in 2004, they were renamed Visit Milwaukee.
Tourism brings in more than $5 billion in business sales to the Milwaukee area and provides more than 50,000 full time jobs per year. Visit Milwaukee works to increase visitation and the economic impact travel and tourism brings to the region.