• Visit Milwaukee Turns 50

    POSTED January 29, 2017

In 2017, Visit Milwaukee, the region’s destination marketing organization, celebrated 50 years of business.

“It is an honor to be celebrating 50 years of service to the Greater Milwaukee area, especially during such an exciting time for our community,” said Paul Upchurch, president & CEO of Visit Milwaukee. “With so many new hotels, restaurants, attractions, and developments in the area, there is no question that business and leisure travel will continue to accelerate in our region. The addition of the new Bucks arena, the Lakefront Gateway, the streetcar, and other community improvements will attract new visitors, which will spur additional growth for our area, making Milwaukee an even better destination to live, work, and play.”

Established on Jan. 6, 1967, as Milwaukee Convention & Visitors Bureau, their goal was to restore the city’s reputation as a major convention city. While they were the only CVB organization in the state at the time, by 1975, there were eight other bureaus. Later, in 1977, the organization renamed themselves the Greater Milwaukee Convention & Visitors Bureau; and in 2004, they were renamed Visit Milwaukee.

Tourism brings in more than $5 billion in business sales to the Milwaukee area and provides more than 50,000 full time jobs per year. Visit Milwaukee works to increase visitation and the economic impact travel and tourism brings to the region.

Daily life has been significantly altered by COVID-19, no matter the industry. Many are working from home, while children stay inside for online schooling. Meetings and events have been hit especially hard, since the essence of the industry is face-to-face interactions. While we continue to self-isolate, plenty of organizations have been offering webinars with insights on how to handle the pandemic—watching webinars is a great way to use that extra time you might have used for your commute to learn something useful.


As the spread of the novel coronavirus continues to put immense pressure on the U.S. health care system and the people who keep it running, the American Hotel and Lodging Association is working to connect hotels with health workers who are struggling to find housing.


With the onset of the coronavirus pandemic, most people are working from home. Many are social distancing or quarantining with their children, who have transitioned to online classes. Restaurants, bars, coffee shops, offices, stores and so much more have been temporarily shut down in many states, affecting daily life in the most unexpected of ways.