• Visit Plano Appointed New SMERF and Government Sales Manager

     
    POSTED October 16, 2016
     

Visit Plano has appointed Shane Sorenson as the new SMERF (social, military, education, religious, and fraternal) and government sales manager. Sorenson is replacing Kay Summerville, who has retired after nine years at Visit Plano.

Sorenson has experience working for the Wichita Falls CVB, and has recently earned the Texas Destination Marketer credential. He’s also a Certified Tourism Ambassador, member of TACVB, TTIA, and Event Service Professionals Association.

“Shane’s ability to assess and meet the needs of any group make him a great asset to Visit Plano,” says Mark Thompson, director, Visit Plano, “and [these skills] will ensure his success in this new role.”

Sorenson has been with Visit Plano since March 2014, as the convention services coordinator. With the new appointment, Sorenson is now responsible for booking SMERF and government conventions, meetings, events and scheduling hotel room nights in Plano.

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

After 7 years of planning, the VanDyk Mortgage Convention Center is now open in downtown Muskegon. The official ribbon cutting took place on April 12, 2021.  

 

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.