• Visit Plano Appointed New SMERF and Government Sales Manager

     
    POSTED October 16, 2016
     

Visit Plano has appointed Shane Sorenson as the new SMERF (social, military, education, religious, and fraternal) and government sales manager. Sorenson is replacing Kay Summerville, who has retired after nine years at Visit Plano.

Sorenson has experience working for the Wichita Falls CVB, and has recently earned the Texas Destination Marketer credential. He’s also a Certified Tourism Ambassador, member of TACVB, TTIA, and Event Service Professionals Association.

“Shane’s ability to assess and meet the needs of any group make him a great asset to Visit Plano,” says Mark Thompson, director, Visit Plano, “and [these skills] will ensure his success in this new role.”

Sorenson has been with Visit Plano since March 2014, as the convention services coordinator. With the new appointment, Sorenson is now responsible for booking SMERF and government conventions, meetings, events and scheduling hotel room nights in Plano.

If the early registration numbers for IPW, the annual international trade show of the U.S. Travel Association, are an indication, global hospitality professionals are ready to return to the United States. By the end of March, more than two months ahead of the June 4-8 gathering in Orlando, Florida, registrations by international buyers and media had nearly doubled last year’s delegate count.

 

Survey Sentiment: Bring Back Business Travel and Face-to-Face Meetings