VisitPITTSBURGH has developed a fun promotional campaign to get locals more involved with its “Pittsburgh. Mighty. Beautiful.” theme and tagline. The organization kicked-off the “Mighty. Beautiful.” campaign and contest at its Annual Meeting luncheon by asking attendees to think of a third word to describe the city, e.g. Mighty. Beautiful. Welcoming. Among the words being used to describe Pittsburgh were: Inspiring. Proud. Reinvented. Welcoming. Legendary. Innovative.
Affable, with a beaming smile, Craig Davis is about as far from the stereotypical computer geek as you can get, yet the president and CEO of VisitPITTSBURGH spent his college days in front of a screen. Thankfully, a summer job with his college’s housing department turned him on to hospitality. “I was bitten by the bug,” he says, referring to the draw the hospitality business has on so many. “It’s such a positive industry and you’re usually present when people are having a good time.”