Waldorf Astoria and Aston Martin have formed a four-year global partnership, making Waldorf Astoria the official hotel partner for Aston Martin Racing. The luxury hotel will provide guests access to premium automotive events like the Pebble Beach Concours d'Elegance in California as well as other international auto shows. Among them is the 24 Hours of Le Mans tour, which will be hosted this June.
This year, the partners will offer a glamping experience complete with Waldorf Astoria's deluxe beds and bedding, monogrammed robes and slippers, cable knit throw blankets, branded tumblers, charging stations and more. The Aston Martin Racing Hospitality Suite is located next to the track to provide guests the opportunity to interact and watch the race in a lounge setting while enjoying Waldorf Astoria's spa services and food and beverage offerings. Waldorf Astoria will also be serving cocktail-inspired popsicles on the terrace of Aston Martin's suite.
From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration is designed to usher in a new era of luxury for guests.
Since partnering in December 2018, the brands have come together to provide luxury experiences at a variety of events and activations. Upcoming activations include Waldorf Astoria Driving Experience weekends and Art of Living by Aston Martin.