• Waldorf Astoria and Aston Martin Partner for Le Mans Glamping Experience

     
    POSTED May 28, 2019
     
  • Waldorf Astoria and Aston Martin Partner for Le Mans Glamping Experience

     
    POSTED May 28, 2019
     

Waldorf Astoria and Aston Martin have formed a four-year global partnership, making Waldorf Astoria the official hotel partner for Aston Martin Racing. The luxury hotel will provide guests access to premium automotive events like the Pebble Beach Concours d'Elegance in California as well as other international auto shows. Among them is the 24 Hours of Le Mans tour, which will be hosted this June.

This year, the partners will offer a glamping experience complete with Waldorf Astoria's deluxe beds and bedding, monogrammed robes and slippers, cable knit throw blankets, branded tumblers, charging stations and more. The Aston Martin Racing Hospitality Suite is located next to the track to provide guests the opportunity to interact and watch the race in a lounge setting while enjoying Waldorf Astoria's spa services and food and beverage offerings. Waldorf Astoria will also be serving cocktail-inspired popsicles on the terrace of Aston Martin's suite.

From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration is designed to usher in a new era of luxury for guests.

Since partnering in December 2018, the brands have come together to provide luxury experiences at a variety of events and activations. Upcoming activations include Waldorf Astoria Driving Experience weekends and Art of Living by Aston Martin.

A prime site for conventions, trade shows and exhibitions, the Los Angeles Convention Center (LACC) recognizes that it has a unique opportunity to impact the lives of millions of guests and community members that step through its doors every year. That’s why the center has recently collected and donated 14.1 tons of remaining event items and 12 tons of carpet to various Los Angeles-based nonprofit organizations, in alignment with their commitment to zero-waste initiatives.

 

As with most facets of the meetings and events industry, the art of managing an event budget is a true balancing act. And while it’s easy to get wrapped up in the nitty-gritty, Eventbrite revealed a pleasant surprise in its 2018 Pulse Report (which surveyed 1,200 planners), finding that event budgets overall appear to be on the rise. But where exactly are those budget dollars going these days and how can planners best spend to craft memorable moments?

 

According to the Illinois Department of Agriculture, about 1.5 million Illinois workers are employed in the food and fiber system, ranking it as one of the top states in dependency on agriculture. The state’s 72,500 farms utilize 75 percent of Illinois land, including some of the most fertile soil in the world. While nicknamed “The Prairie State,” Illinois is truly a land of plenty and a hub for agritourism—with some of the largest agriculture-focused events (holding the potential for major economic impact) taking place inside its borders.