• Winnebago County Sees Tourism Growth

     
    POSTED August 23, 2016
     

Tourist spending in Rockford and Winnebago counties has continues to rise year after year—in 2015 it reached $349.91 million, a 3 percent increase from the previous year, according to the Illinois Department of Commerce’s Office of Tourism.

"We are delighted to see such strong results again this year for the tourism economy in Winnebago County," says Roberta Holzwarth, board chair, Rockford Area Convention & Visitors Bureau. "Sustained economic growth is crucial as we transform our region.”

The tax revenue from tourism is injected straight into the community, rounding out at $5.9 million for 2015 alone. The result is a booming tourism and hospitality industry that employs more than 2,800 people.

This growth isn’t limited to the Rockford and Winnebago communities, the Illinois Office of Tourism announced that the Illinois tourism industry has achieved a steady, continued growth in 2015. Expenditures have topped off at $37 billion and the industry has created more than 10,000 jobs statewide.

"Illinois has something for everyone to enjoy, from world-class museums and galleries, to historic sites, rich cultural arts community to professional sports, outdoor recreation and beautiful vistas,” says Cory M. Jobe, director of the Illinois Office of Tourism. “Our tourism and hospitality industry are Illinois’ greatest champions, drawing not only new visitors, but repeat travelers as well, in order to support and grow our local economies.”

Event planners often schedule meetings and events in natural places near wilderness areas, at waterfront resorts, and at mountain event spaces. But there are many ways to bring nature into your events by making use of the architectural concept of biophilic design, which can be defined as seeking to engage most people’s innate desires to affiliate with nature in the modern built environment. If you think of yourself as an “event architect,” you can use nature to stimulate the senses. 

 

It won’t be quite the same as ordering a pizza or nachos to be delivered to your front door but getting eats at venues is taking a leap toward convenience with a new collaboration: DoorDash has become ASM Global’s “On-Demand Delivery Platform” partner, launching at ASM Global’s top North American arenas, stadiums, theaters, and convention centers in the coming months. The partnership will allow attendees to skip traditional lines by leveraging DoorDash services to order within the arena for pickup.

 

The latest Global Business Travel Association (GBTA) Business Travel Recovery Poll revealed that business travel is surging forward and international travel is returning alongside the challenges of rising fuel prices, inflation, supply chain disruption, and the war in Ukraine. In addition, corporate travel policies are undergoing a revamp, and a large majority of employees indicate they are willing to travel for business.