• Wyndham Hotel Group Announces Collection

     
    POSTED July 9, 2017
     

The Wyndham Hotel Group has introduced their new Trademark Hotel Collection. Aimed at upper-midscale-and-above hotels, the Trademark Hotel Collection is designed for landmark hotels with individual character that are interested in taking advantage of the Wyndham Hotel Group's scale, distribution, services and loyalty program.

“A trademark is a symbol of character, an emblem of individuality. Trademark isn’t just another brand: It’s a rally cry for independent entrepreneurs who aren’t afraid to make their own mark,” says Lisa Checchio, Wyndham Hotel Group’s vice president of brand marketing and insights. “The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available.”

Trademark hotels serve travelers and groups by offering distinctive hotel experiences with the comfort of an award-winning generous rewards program and access to unique hotels that will still allow travelers and groups to experience an area on their own terms.

Hotels that join the Trademark Collection will have access to an experienced team, and an in-depth array of services including strategic sourcing, global sales, revenue management, marketing and distribution, operations support, best-in-class training and affiliation with the best hotel loyalty program in the industry.

It’s always good to have market data for a glimpse at what’s happening in the meetings and events industry and know there are credentials for professionals to work toward. The Events Industry Council (EIC) has released its 2022 Q1 Global Business Events Barometer earlier this week and announced its inaugural class of CMP Fellows this spring.

 

Event planners often schedule meetings and events in natural places near wilderness areas, at waterfront resorts, and at mountain event spaces. But there are many ways to bring nature into your events by making use of the architectural concept of biophilic design, which can be defined as seeking to engage most people’s innate desires to affiliate with nature in the modern built environment. If you think of yourself as an “event architect,” you can use nature to stimulate the senses. 

 

It won’t be quite the same as ordering a pizza or nachos to be delivered to your front door but getting eats at venues is taking a leap toward convenience with a new collaboration: DoorDash has become ASM Global’s “On-Demand Delivery Platform” partner, launching at ASM Global’s top North American arenas, stadiums, theaters, and convention centers in the coming months. The partnership will allow attendees to skip traditional lines by leveraging DoorDash services to order within the arena for pickup.