The Wyndham Hotel Group has introduced their new Trademark Hotel Collection. Aimed at upper-midscale-and-above hotels, the Trademark Hotel Collection is designed for landmark hotels with individual character that are interested in taking advantage of the Wyndham Hotel Group's scale, distribution, services and loyalty program.
“A trademark is a symbol of character, an emblem of individuality. Trademark isn’t just another brand: It’s a rally cry for independent entrepreneurs who aren’t afraid to make their own mark,” says Lisa Checchio, Wyndham Hotel Group’s vice president of brand marketing and insights. “The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available.”
Trademark hotels serve travelers and groups by offering distinctive hotel experiences with the comfort of an award-winning generous rewards program and access to unique hotels that will still allow travelers and groups to experience an area on their own terms.
Hotels that join the Trademark Collection will have access to an experienced team, and an in-depth array of services including strategic sourcing, global sales, revenue management, marketing and distribution, operations support, best-in-class training and affiliation with the best hotel loyalty program in the industry.