Young Professionals

The Appeal of Associations

The definition of famous is changing thanks to Guest of a Guest (GofG). The boutique digital media company, with a recently launched presence in Chicago, is working on creating the largest online directory of event photos, meaning everyone has their chance in the spotlight. We talked to founder Rachelle Hruska MacPherson to get the full picture.

Yes, bar etiquette. And why not? If you’re like many professionals in the meetings and events industry, you end up in a bar at the end of a business meeting, trade show or industry conference. When you’re in business-social situations, you’re still making impressions. Don’t let rudeness rule your thirst. ¶ Here are some simple bar etiquette rules that allow you to drink with decorum:

Do you network to 'pitch' your firm and get clients? Or do you network to build a bond with someone in your field? Whether you network for selfish reasons (getting clients) or a personal connection, it works, and statistics support its value:

» Eighty percent of all professional oppor- tunities are found through networking. *

» Effective networking can increase busi- ness performance by 30 percent. **