• Zero-Waste Event Example & New Certification

     
    POSTED August 22, 2022
     
    Photo credit: IMEX Group
  • Zero-Waste Event Example & New Certification

     
    POSTED August 22, 2022
     
    Photo credit: IMEX Group
  • Zero-Waste Event Example & New Certification

     
    POSTED August 22, 2022
     
    Photo credit: IMEX Group
  • Zero-Waste Event Example & New Certification

     
    POSTED August 22, 2022
     
    Photo credit: IMEX Group

Two sustainability happenings caught my attention recently, so I’ll provide a quick recap. SCS Global Services (SCS) has launched Zero Waste for Events certification, and IMEX America has released its 2021 Sustainable Event Report that recaps measures taken and sustainability successes at the biggest trade show in the United States for the global incentive travel, meetings, and events industry.

Zero Waste Events Certification

California-based SCS Global Services, a third-party environmental and sustainability certification, auditing, testing, and standards development company, has introducted Zero Waste Events Certification, the newest of its Zero Waste Standards.

The certification recognizes garbage diverted from landfills at individual events. Certification provides third-party assurance that waste elements are diverted by using any of the following methods: reuse, reclamation, recycling, composting, sale/donation, and waste-to-energy. Under Zero Waste for Events, events demonstrating at least 75% waste diversion can be recognized through certification, while events achieving 99% waste diversion can make a certified Zero Waste Event claim. Also, events achieving below 99% will have their exact diversion stated on the certificate.  

“Consistent with our Zero Waste Standard for facilities and projects, the goal here is to enable organizations to showcase their commitments and successes in diverting wastes generated at conferences, concerts, fairs, and festivals,” says Inna Kitaychik, Operations Manager for the SCS Zero Waste Program

In addition to recognizing efforts to divert waste generated at an event, the standard encourages increased visibility of the downstream flow of waste leaving the event. By identifying where the material flows, event managers can potentially claim higher diversion rates.


IMEX America 2021 Sustainable Event Report

To catch a glimpse of how a large event very intentionally approaches sustainability, take a look at the IMEX America 2021 Sustainable Event Report. Held every fall in Las Vegas, Nevada, IMEX American brings suppliers and buyers from every sector of the meetings industry together to do business, learn, network, and take part in various activities such as a IMEXrun, a 5K run through Las Vegas. 

In the report, learn about how IMEX America 2021 achieved a zero-waste event with a 95% landfill diversion rate (62% recycling, 23% compost, 10% donations) for activities at Mandalay Bay Convention Center, which is the level required to be MeetGreen verified. Other sustainability highlights included sustainable food and carbon emissions menu coding, 150,992 kWH powered by renewable solar energy generated by MGM Resorts, 143kg of event food recovered and donated, and 10,155kg of event furniture and materials contributed to Las Vegas community outlets. In addition, 600 hygiene kits and 105 children’s books were donated, and 1,000 trees planted. 

To see IMEX America’s sustainability efforts in action, attend this year from Oct. 9–13, with the trade show happening Oct. 11–13. Also check out IMEX’s tips regarding how to exhibit sustainably

The future of the travel industry depends on becoming increasingly more sustainable. 

That’s according to Tori Emerson Barnes, executive vice president, public affairs and policy, for the U.S. Travel Association.

“The industry’s existence depends on it and a whole-of-industry approach will be required to enable travelers to move through the travel ecosystem in a climate-conscious way,” Barnes says.

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.