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Detroit’s Evolution as a Destination City

The launch of Detroit's Michelin Green Guide solidifies its status as a premier destination for meetings and events

By Elizabeth Roubik

Philippe Orain, editorial and contents global director of Michelin Travel Guides, presented at Detroit's Michelin Green Guide announcement ceremony
Philippe Orain, editorial and contents global director of Michelin Travel Guides, presented at Detroit’s Michelin Green Guide announcement ceremony in Michigan Central this past December. || Courtesy of Visit Detroit

Detroit has officially joined the ranks of cities like New York, Chicago, and San Francisco with the debut of its first-ever Michelin Green Guide. Visit Detroit unveiled the travel book last month, reinforcing the city’s growing reputation as a must-visit destination for meetings and events.

The Michelin Green Guide, renowned for its emphasis on unique cultural and travel experiences, highlights a collection of Detroit’s must-visit attractions. Several iconic destinations—including Detroit Institute of Arts, Guardian Building, Cranbrook Educational Community, and The Henry Ford Museum—earned three-star ratings, Michelin’s highest accolade.

From left: Vijay Iyer, chief communications officer of Cranbrook Educational Community; Claude Molinari, president and CEO of Visit Detroit; Philippe Orain, editorial and contents global director of Michelin Travel Guides; Patricia Mooradian, president and CEO of The Henry Ford; Elliott Broom, chief operating officer of Detroit Institute of Arts || Courtesy of Visit Detroit

Philippe Orain, Michelin Travel Guide’s editorial and contents global director, traveled from Paris, France, to join Visit Detroit for the announcement in December. “Detroit is a really good introduction to what America is all about,” he says during the presentation. “It’s very human. Detroit is a place that makes people believe anything is possible.”

The cover of the French edition of the Michelin Green Guide for Detroit
The cover of the French edition of the Michelin Green Guide for Detroit || Courtesy of Visit Detroit

Notable successes for the city—like the 2024 NFL draft, the reopening of Michigan Central Station, and its designation as a United Nations Educational, Scientific, and Cultural Organization City of Design—showcase Detroit’s ability to renew itself and bring a vibrant, authentic atmosphere to the state of Michigan. In fact, the guide refers to the city as “one of the trendiest destinations of the moment.”

The 160-page travel book is available in English and French, and includes top visitor experiences, lodging recommendations, dining suggestions, and more. Claude Molinari, president and CEO of Visit Detroit, said in a prepared statement, “The world-renowned Michelin Green Guide is an invitation for visitors to explore one of American’s most iconic cities—to discover the innovation of our industries, the beauty in our art, the flavors of our kitchens, and the stories of our people.”

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