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Rock Events Venues Become Part of Standalone Company

Public can rent company's Motor City venues

By Kathy Gibbons


An aerial shot of The Madison, one of the Rock Events venues. CREDIT Rock Events

Rock Events has been managing large-scale gatherings for and as part of the Rock Family of Companies for a dozen years. Now it has become a standalone company, offering several Rock Events venues in Detroit for rent to outside groups for events. Rock Events venues are located throughout Detroit’s central business district and range from airy lofts and rooftop patios to a ballroom overlooking the city, historic bank, and large outdoor riverfront space. They include OCM16, The Madison, The Icon, and State Savings Bank.

“For years, our team has been producing some of the largest events in Detroit on behalf of Rocket,” says Andrea Gengler, Rock Events CEO. “We also launched a team some years back to start renting out The Madison event space when it was opened. “Over the years, more spaces, both permanent and temporary, have continued to join the portfolio, and there is so much demand for great venues in Detroit. We’re really proud of the work that we’ve accomplished, and as we continue to scale, it was determined that creating a stand-alone business made the most sense.”

Theater-style seating in Rock Events’ OCM16. CREDIT Rock Events

The newest among Rock Events venues, OCM16 is on the 16th floor of the One Campus Martius Building. Offering expansive downtown views, it includes a 7,800-square-foot main event area that can be used for one large gathering or divided into three smaller rooms. An adjacent prefunction space accommodates registration, meeting breaks, cocktail receptions, food stations, and the like. There’s also a 5,500-square-foot outdoor wraparound terrace that overlooks the Central Business District.

The Loft at The Madison features exposed brick and beams. CREDIT Rock Events

The 100-year-old Madison offers a 130-seat auditorium and a loft with exposed brick and beams and oversized windows that can accommodate up to 180 guests. In addition, a 7,000-square-foot multilevel outdoor space overlooks Comerica Park and serves up downtown views, coming with a covered catering area, full-service bar, dance floor, and wraparound balcony.

The Icon’s three-story atrium offers views of the Detroit River. CREDIT J&N Studios

Set on 18-plus acres along the Detroit River, The Icon‘s spacious three-story atrium offers views of the Detroit River for more than 1,000 people (strolling) or up to 650 (seated) who attend. An adjacent auditorium seats up to 375. Outdoors, 800 feet of river frontage is available for outdoor gatherings.

Built in 1900, State Savings Bank is another among Rocket Events venues and recognized in Michigan and nationally as a designated historic site. A neoclassical structure in the Beaux Arts style, it features more than 14,000 square feet of flexible floor space.

The historic State Savings Bank features more than 14,000 square feet of flexible floor space. CREDIT Rock Events

A Rock Events press release notes that the company is positioned to leverage local relationships to secure additional resources for clients renting Rock Events venues that might range from downtown hotels and restaurants to sporting event contacts, parking locations, and retail partners. Eventually, the company may offer additional planning services to external clients.

“Our event spaces are available to the public for rental for events,” Gengler says. “At the current time, the event production services are still offered internally—but we do anticipate being able to make that an external offering down the road.”