Travel Marquette CEO Susan Estler will lead the Michigan Association of Convention & Visitors Bureaus (MACVB) as president this year. The organization is comprised of 51 member convention and visitors bureaus (CVBs) around Michigan. Through MACVB, these CVBs and their staff members are committed to collectively advocating for Michigan’s travel industry while providing leadership to members through education and communication.
Other officers appointed for 2024 include Janet Korn of Experience Grand Rapids as vice president, Brad Barnett of Visit Keweenaw as secretary, and Julie Pingston of Choose Lansing as treasurer. Directors-at-large include Bob Lukens of Muskegon County, Jen Sistrunk of the South Haven/Van Buren County Convention and Visitors Bureau, and Trevor Tkach of Traverse City Tourism.
“We are excited to move into this new year working alongside our partners in hospitality and tourism to positively impact our state’s travel industry,” Estler says in a prepared statement. “Our board of directors at MACVB looks forward to advocating for you, working to create helpful policies, and implementing innovative ways to support communities throughout Michigan.”
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