CREDIT John D’Angelo
The Central Michigan Chapter of the Public Relations Society of America recognized the new website of the Greater Lansing Convention & Visitors Bureau (GLCVB) with a PACE Pinnacle Award.
“The awards are judged [for] research, design, and usability of the website,” says GLCVB Vice President of Marketing and Communications Tracy Padot. “It is the highest-level award given in the ‘best website’ category.”
Padot says the overhaul of lansing.org was spurred by an understanding that visitors and event planners sought more information digitally during the pandemic.
“We knew a strong web presence was necessary,” she says. “We updated design and features to make it more mobile friendly.” The organization worked with Simple view of Tucson, Arizona, to do the web development, which took more than a year to complete. Padot says she and her staff have received positive feedback about the revamped website.
“It’s a great resource for event planners and includes testimonials, videos of facilities, event-planning resources, and destination information,” she explains. “Planners can submit their requests for proposal, learn about our free services, and contact our expert team for personalized assistance. We have seen a 40% increase in web traffic since making the improvements.”
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