Thursday, June 20, 2024
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Outside of the Box

By Kathy Gibbons

The Riverside is an industrial-chic warehouse for events in Detroit. CREDIT Kalie Zerbst

If you take an interesting but underutilized space and connect with a client who wants to think outside the box when imagining an event, what is the result? It’s Kalie Zerbst’s Eventus Detroit. Simply put, she transforms non- traditional properties into one-of- a-kind event venues. 

“The underutilized spaces are places that maybe people don’t think to do an event in,” Zerbst explains, citing examples of an old storage warehouse or empty office room. “I always try to find event spaces in different sizes and finishes. Another thing I like about a lot of the spaces I work in is that they are customizable—there are a lot of different rooms for breakout spaces. You don’t feel like you’re in a stagnant space. That’s my goal: event spaces that are interesting.”