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Traverse City is Promoting an Active Spring with its Free Mobile Passport

By M+E Staff

Spring is its own incentive to step away from our couch and screens, but Traverse City Tourism is making it even more enticing for visitors and residents to head outside. With a promotion called “Spring into Activity,” the travel organization is introducing a mobile “passport” that offers rewards for visiting some of the most popular attractions in the region.

The mobile passport allows users to check into places like Mission Point Lighthouse, the TART trails, the Sleeping Bear Dunes National Lakeshore Dune Climb along with a variety of other locations. Once five activities are checked off on the mobile passport, the participant is eligible for a Grand Pie Company gift card redeemable for a free slice of pie. The free passport also offers discounts and incentives at a yoga class, Great Lakes Children’s Museum, and Michigan Legacy Art Park.

What’s more, guests staying at qualifying Traverse City hotels can check in and be entered to win a Traverse City vacation package that includes $500 in Traverse City Tourism gift certificates, $50 gift card from Grand Traverse Pie Company and $100 in Downtown Traverse City gift certificates.

“Spring is a great time to shake off the winter hibernation and get moving,” said Traverse City Tourism President, Trevor Tkach (Tah-koch). “Traverse City attracts hundreds of thousands of people to our hiking and biking trails, our lighthouses and other activities. We’re using this to promote healthy and active lifestyle activities.”

Tkach notes spring tourism to the region has grown dramatically in recent years. “The wineries are open, the amazing scenic road trips are a little less crowded, and the pace is a little less hectic. It becomes a perfect time to take in the Traverse City region,” he says. 

The Spring into Activity passport will be activated mid-February and sign up is available at:

More information about Traverse City is available at: