Saturday, June 22, 2024
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Uber Vouchers as a Tool for Planners

The transportation program makes attendees' lives a little easier

By Kathy Gibbons

Uber Vouchers is an easy-to-use tool for planners and attendees || Photo by New Africa, courtesy of Adobe

Uber is offering a flexible and easy way to help meeting planners transport guests to and from events. Uber Vouchers enable planners to send credit for rides directly to meeting-goers’ Uber accounts using an email address or a custom code that attendees can apply themselves when they’re ready. Recipients then redeem vouchers for rides on the Uber app or for individual meals on the Uber Eats app. If a participant only redeems part of the amount sent, that’s all the planner pays.

“We launched Uber Vouchers in 2019 to help event organizers elevate their guests’ experience by providing reliable transportation to and from venues,” says Ronak Shah, group product manager at Uber. “In 2020, we launched Vouchers for Uber Eats to help virtual event organizers treat their guests to deliveries while tuning in.”

Shah says the program has been well-received. “Customers love that they only pay for the vouchers that are used and the amount their guests accrued,” he says, noting planners have gotten pretty creative with the way they make use of the vouchers and citing examples of vouchers serving as incentives to join webinars or to thank customers, among others. “We’ve seen a wide range of usage from official conferences and business-driven events to galas and fundraisers to weddings and birthday parties.”