Some 3,000 meetings professionals gathered at the Minneapolis Convention Center downtown for Connect Marketplace 2023 in late August. Meet Minneapolis, the city’s convention and visitors bureau that also oversees the convention center, saw the conference as a golden opportunity to showcase the city for the many meeting planners who came to town.
“To get this number of meeting planners here in person to see how [Minneapolis] can put on a major event like Connect [Marketplace] gives them the confidence that we’re ready to do their event,” says Melvin Tennant, president and CEO of Meet Minneapolis. “We know that having people here on-site is one of the best sales strategies that we can employ. We expect this to really help us close a significant amount of future business.”