The Highland Dallas recently named Jennifer Wasserman as the new director of sales and marketing. Wasserman is now responsible for leading sales and marketing efforts as well as increasing market share and revenue for the property.
“Jennifer’s creative spark for hospitality, sales and marketing in luxury and lifestyle properties was exactly what we needed for The Highland Dallas,” said David Lemmond, general manager. “Her extensive knowledge of the Dallas market is a major plus as we redefine the hotel in name and brand.”
Wasserman previously served as area sales leader for Marriott, managing five hotels within the downtown Dallas area. She also previously served as director of marketing and sales for other properties including the Houston Marriott at the Texas Medical Center, Hilton Dallas, and the W Silicon Valley. Wasserman worked as a corporate travel agent prior to transitioning into hotel sales.
Wasserman was awarded the Spirit Award for her activity in the Leadership Committee of MPI’s Dallas/Fort Worth Chapter and is an incoming board member for the organization.
